Ground Control established in 2013.
We are – by choice – a small giant A compact team working on enormous scale.
We value ideas and the process to make them happen.
What We Do
Featured Projects
Our Role:
– Creative Development
– Creative Production
Royal Ascot — the world’s premier horse racing event and a highlight of the UK sporting calendar — asked Ground Control to create the advertising campaign for its 2025 edition. Partnering with 20something, we delivered a bold, integrated 360 campaign that made its mark across London.
Our Role:
– Creative Development
– Creative Production
The Japan Professional Football League commissioned Ground Control to create a series of 21 mini-documentaries, designed to introduce the J.LEAGUE and each of its 20 top-tier clubs to international broadcast audiences. Ground Control led the project end-to-end — from in-depth research into each club’s hometown and fan culture, to scripting, filming, and conducting interviews with key figures including icons of Japanese football. Each film was fully post-produced by Ground Control and delivered in four languages, ensuring accessibility and global reach.
Our Role:
– Creative Development
– Creative Production
St Luke’s campaign for Old Mout Cider introduces “MOUTOPIA” — a playful world where diverse people connect “side by cider.” A 30-second film shows the iconic kiwi bird building bridges between fruit islands, symbolizing how Old Mout’s exotic flavours bring people together in harmony.