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An international
multilingual creative studio
based in London

Ground Control established in 2013.

We are – by choice – a small giant A compact team working on enormous scale.

We value ideas and the process to make them happen.

What We Do

Creative Development / Hover Image Mobile GIF
Creative Production / Hover Image Mobile GIF
Production Service / Hover Image Mobile GIF
CG Design, Animation / Hover Image Mobile GIF
Contents Creation / Hover Image04 Mobile GIF

Featured Projects

Our Role:

– Creative Development

– Creative Production

Royal Ascot — the world’s premier horse racing event and a highlight of the UK sporting calendar — asked Ground Control to create the advertising campaign for its 2025 edition. Partnering with 20something, we delivered a bold, integrated 360 campaign that made its mark across London.

J.LEAGUE 2025 Global Promotion

Our Role:

– Creative Development

– Creative Production

The Japan Professional Football League commissioned Ground Control to create a series of 21 mini-documentaries, designed to introduce the J.LEAGUE and each of its 20 top-tier clubs to international broadcast audiences. Ground Control led the project end-to-end — from in-depth research into each club’s hometown and fan culture, to scripting, filming, and conducting interviews with key figures including icons of Japanese football. Each film was fully post-produced by Ground Control and delivered in four languages, ensuring accessibility and global reach.

OLD MOUT MOUTOPIA

Our Role:

– Creative Development

– Creative Production

St Luke’s campaign for Old Mout Cider introduces “MOUTOPIA” — a playful world where diverse people connect “side by cider.” A 30-second film shows the iconic kiwi bird building bridges between fruit islands, symbolizing how Old Mout’s exotic flavours bring people together in harmony.