The campaign by creative agency St Luke’s introduces MOUTOPIA, a place where people are inspired to connect, allowing everyone, regardless of differences, to live together harmoniously “side by cider” – mirroring how different fruit flavors blend together in every bottle of Old Mout cider.A playful 30-second film dramatizes how unexpected connections between diverse individuals can create a happier, brighter world and features Old Mout’s exotic flavors: Pineapple & Raspberry, Strawberry & Apple, Berries & Cherries, and Kiwi & Lime.In the film, the iconic kiwi bird from the Old Mout Cider logo uses a zip wire to travel to an island made of pineapple. He then constructs a bridge with a pineapple slice to reach an island of raspberries, and creates stepping stones from blueberries to get to the cherry island – enabling all the inhabitants, who look like model figurines, to connect with one another.
