shu uemura AMPLIFIED

Ground Control collaborated with Saatchi & Saatchi Tokyo and L’Oréal to produce the ‘FLAME and AMPLIFIED’ campaigns for Shu Uemura. This project encompassed concept development, direction, design, live-action production, and social media content.Part of the delivery was a suite of assets that were used globally across all media including OOH, POS especially for airports and Social Meida.