Commissioned by JETRO via Dentsu, Ground Control produced a global campaign promoting Japanese sake, resulting in seven videos across various platforms. A key collaboration with SORTEDFood—one of the world’s largest food networks—focused on pairing sake with seafood, based on JFOODO’s research. The campaign, titled Escape the Ordinary, targeted markets in the US, UK, and France with fun, engaging content that introduced audiences to Japanese cuisine and culture.

 

Following up for the London and New York shoots – Ground Control took the SORTEDFood team to Japan for year 2 of a successful campaign.