The camera opens on a classics Asics shoebox. As we move closer, a hand-drawn animation begins to play. We are drawn into a beautifully vibrant rendering of the history of Asics. Kihachiro Onitsuka’s office in 1949. His team of designers working furiously. The final product: Asics’ first trainer.

Holding up the shoe, the animation transforms to depict a basketball player. Dodging and diving, with bursts of light flashing in the background, he rises to dunk the ball.

Now we cut back to live action. Men and women of all ages and appearances open a box of Asics shoes and gaze within. Through their changing fashions, they represent Asics customers from the 1950s onwards.

Finally our heroine opens her box of Asics in the present day. She takwa to the empty city streets to run. Her face is an image of determination and cool adroitness. Now we are treated to a medley of athletes, enjoying their chosen sport. Tennis, skating, gymnastics, volleyball –  all aided by the quality of their Asics shoes.