Asics Sunrise: We want to put the viewers in the heart of the exercise, giving the audience an authentic insight into the athlete’s experience and journey.

We’ll be using a combination of wide cinematic shots, action shots and raw sports footage. This will create a film that blends both grand aesthetic shots and the gritty realism of daily training seamlessly.

We open on a close-up of the athlete looking at the camera. They are in the last minute of their exercise and are breathing heavy and sweating, pushing themselves for the final minute. It is this self-motivation, this repeated effort which allows them to excel in their chosen fields. 

We cut to the athlete warming up, getting ready to beginning their training.  The athlete takes a deep breath and then starts their exercise.