Soon a dark swarm plummets towards camera and we examine the discs in a macro shot. Displaying the icy cool mist pouring off the shapes, the camera shakily tracks with them.

Later we’re plunged deep within a world with a beautifully shallow depth of field and lens aberrations filling the frame. These remind us of the physical connection between player and material.

We follow the discs out of frame and cut behind the swarm into a medium shot, following the footballer from behind as the discs shoot towards him.

Presently we catch up with the Titanium swarm, as it descends upon the player. As we study its formation, we marvel at how the fibers have surrounded the player like a tornado. Smoothly the camera orbits around, again punctuating the moment.

However, we don’t see the swarm for long. Instead, we quickly dip under the surface as the fibers stitch together in another macro study, creating the Adidas Climachill material. Looking upwards, the cooling elements break off and release vapours into the lens as the shallow depth of field creates an expanse of optical aberrations.

Now cooled and optimised for performance, the player smashes his final shot in an epic high-speed moment and the camera orbits around him. As a result the frame is bathed in lens flares as a  dizzying array of steam and cooling vapours arises from the player. Thanks to this, He is impervious to the hot sun.