Lexus LC500h Structural Blue

What We Did

Credits

Production, VFX, CG, Direction, Design, Social.

 

View our work with Honda here:

Client: Lexus
Agency: Saatchi & Saatchi Tokyo
Direction: Lobo
Production: Ground Control

Social:

Storyboards:

Treatment

Throughout history blue has been the most difficult color to create as it’s only found in a natural pigment one place in the world. This has made it the most desired color as well.

Coming soon from Lexus, Structural Blue: A new kind of blue.

We are using the unique history of blue to create excitement towards the Structural Blue from Lexus, which is a new augmented blue with unique nano-structures in the pigment creating an irridence. This irridence gives a perception that the Structural Blue from Lexus is always changing in the light.

6000 years ago Lapis Lazuli was mined from the Afgan hills. Indigo blue grown, dyed and perfected in Japan. Prussian blue was found through chemical reactions in the 1700s. UltraMarine blue was created from a version of the original Lapis Lazuli. In modern times the French Yves Klien’s International Blue was created for art.

Now Structural Blue from Lexus.
A unique diffraction of light augmenting the color blue.