Asics

What We Did

Live Action, Animation Direction, Execution, International Line Production.

Animation Boardomatic

Treatment

There is an internal magic that happens when you play sport and exercise, your body goes through change, you breathe hard, your physiology transforms, you sweat, endorphins are released, your mind is freed, you feel alive, healed. This is the the mind body secret we can all open.  We just need the key.

To know that Asics founder Kihachiro Onitsuka was aware of this positive power in 1949 and committed to packing it into every shoe is truly inspiring.

This film is about fusing this wisdom and heritage with mind bending storytelling and explosive action that will inspire a new generation of ASICS converts.

Credits

Agency – Oglivy/Hogarth

Head of Creative – Chris Wall
Art Director – Joseph Friend
Copywriter – Josh Kelsall
Copywriter – Alexander Nash
Agency Producer – Sally Miller
Post Producer – Jack Simpson
Editor – Nick Lofting

Managing Partner – Katie Halling
Programme Director – Sophie Rhys Evans
Account Director – Lucy Ashworth
Account Executive – Joshua Thomas
Senior Strategist – Charlotte Walters

Production company – Ground Control Studios
Animation company – Lobo
Director – Mick Wong
Producer – Michael Stanish