UK Christmas Ad 2025
In the UK, Christmas is the season when consumers loosen their purse strings—buying presents, food, and everything in between. Every year, countless brands release their Christmas adverts, which inevitably become a major topic of conversation. As an amateur observer, I want to highlight this year’s most talked-about ads and the key points behind their […]
Why don’t Londoners go to the cheapest cinema?
Before I start this story—why am I talking about London cinemas?—I used to work at a film distribution company in Japan (luckily, I even met Bong Joon Ho!). I eventually decided to leave, but I still admired films. One of my dreams was to watch films without subtitles, which made me want to explore a […]
Four Facts about London
Hi! I’m Marina. I am from Barcelona and work as a Video Editor at Ground Control. The first week after I arrived in London I got stuck in a public toilet, met a WWII survivor woman that still worked at her library, and met one of the butlers of King Charles. In that thrilling week […]
Ground Control’s Survival Guide.
This article was first produced in July 2024. Hi, I am Michael founder of Ground Control. Ground Control celebrated its 10th anniversary last year. A decade! That’s 521 weeks or 3650 days or 87,600 hours or…well you get the idea. It’s a significant chunk of time for a creative SME to thrive. To […]
Discovering the Power of Visual Language: Pictograms Exhibition at Japan House London
This summer, Japan House London — a cultural hub located in the heart of Kensington — is hosting a unique exhibition exploring the history and global impact of pictograms. Launched at the end of July, the exhibition invites visitors to dive into Japan’s long-standing relationship with visual communication. You may wonder, “Why pictograms at Japan […]
GRCON WEB MAGAZINE!!
After more than a decade of creative production in London, Ground Control launches a bilingual web magazine delivering fresh perspectives on culture, advertising, and lifestyle from London, Sydney and Tokyo plus some special guest appearances. From hidden-gem restaurants in Tokyo and London to cultural hotspots and behind-the-scenes looks at production and business — we’ll be […]