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UK Christmas Ad 2025

In the UK, Christmas is the season when consumers loosen their purse strings—buying presents, food, and everything in between. Every year, countless brands release their Christmas adverts, which inevitably become a major topic of conversation.   As an amateur observer, I want to highlight this year’s most talked-about ads and the key points behind their […]

Is Ramen Really Japanese?

A question I often get asked abroad. When people think of famous Japanese food, sushi is usually the first thing that comes to mind. But right next to sushi, you’ll often find another global favourite: ramen.   In London, the ramen boom has been going strong for years. New shops pop up all the time, […]

Why Is Harry Potter So Popular in Japan?

More than 20 years have passed since the global phenomenon of Harry Potter first began, yet the series continues to be loved across generations. And surprisingly, Japan is one of the biggest Harry Potter nations—second only to the United States. When the films were released, they dominated the box-office rankings. In 2014, Universal Studios Japan […]

First Trip Japan

Landing in Japan for the first time as someone from Barcelona is a bit like stepping into the TV during a Saturday-morning anime marathon. Everyone around you looks oddly familiar. Not because you recognise them, but because your entire childhood animated universe seems to have escaped the TV and spread across the country. However, I […]

Japanese love abbreviations

GRCON — GRA CON? GRCN? Why not just say “Ground Control”? When I was scrolling Instagram, I came across this funny and interesting video. Instagram Reel This account introduces many fun tips about Japanese. From a Japanese perspective, we’d say: “I totally get them, but I never really cared about these things.” Yes, we do […]

South Park Shocks the World—A Billion-Dollar Deal and a Deepfake Trump

Just one day after signing a $1.5 billion (¥220 billion) deal with Paramount+, South Park released a jaw-dropping new episode—featuring a deepfake version of President Donald Trump. The episode pulled no punches. Trump is shown confusing Iran and Iraq, sharing a bed with Satan, and repeatedly shouting “I’ll sue you!” at the slightest offense. It’s […]

Why don’t Londoners go to the cheapest cinema?

Before I start this story—why am I talking about London cinemas?—I used to work at a film distribution company in Japan (luckily, I even met Bong Joon Ho!). I eventually decided to leave, but I still admired films. One of my dreams was to watch films without subtitles, which made me want to explore a […]

Discovering the Power of Visual Language: Pictograms Exhibition at Japan House London

This summer, Japan House London — a cultural hub located in the heart of Kensington — is hosting a unique exhibition exploring the history and global impact of pictograms. Launched at the end of July, the exhibition invites visitors to dive into Japan’s long-standing relationship with visual communication. You may wonder, “Why pictograms at Japan […]