NTT

What We Did:

Credits

Production, Concept Design, Direction, VFX, CG Production.

ECD: Carl Van Wijk
Creative Producer: Brendan Cravitz
Music: Yessian
Producer: Michael Stanish
CG: nineteen twenty, Digital Golem
Producer: David Keegan, 
3D Lead: Jean-Louis Billard

NTT

Treatment

NTT Data Visualisation

NTT’s vision for the future needs a unique and fresh take on the generic look for data that we’ve see over and over again.

We need to move away from the 90s idea of data, The Matrix, 0s and 1s floating through space, Intel, super-fast board-band or generic sci-fi console graphics.

Concept: bio-data

A futuristic take on data visualisation. Where data has gone beyond computer-generated and become more of an organic material; a living thing, integrating into peoples’ lives, buildings and communities.

Making light Organic.

Nature can both be random and ordered. Like vines growing up a wall, or  a flock of starlings. Our organic light will transition from the seemingly chaotic and sporadic to the symmetrical, beautifully synchronised and purposeful. Our bio- data will create unusual shapes and patterns all inspired by nature.  With light being the catalyst for it to germinate, spore and flourish as it grows and pulsates with our NTT blue colour.