Nintendo

Nintendo’s Super Mario Run! This is an action-packed platform game and Nintendo’s first mobile game. In classic Mario style players must complete levels in order to rescue Princess Peach and restore the Mushroom Kingdom.

This film captures the infectious energy of the Super Mario game franchise. In doing so, it demonstrates the light-hearted and highly engrossing fun that can be found in the Super Mario Run mobile game. Through the use of multiple speedy cuts the viewer gains a clear sense of the vitality that the game delivers. We see people participating in a variety of sporting exercises, as well as simply running. This mirrors the activity within the game, where players run, jump and explore to complete levels. Not only this, but the huge scale of the film demonstrates the appeal of Super Mario. Japanese businessmen, children in rural Africa, and a huge crowd in Times Square. The appeal is universal, and are all brought together through the simple fun of this Nintendo game!

“A new kind of Mario game that you can play with one hand.”

“You control Mario by tapping as he constantly runs forward. You time your taps to pull off stylish jumps, midair spins, and wall jumps to gather coins and reach the goal!”