Production, Direction, VFX, CG
Client: Nike HQ
We start the film on a dynamic Close Up shot of fibre detail on a growing cocoon.
As the threads grow and stretch the abstract shape takes more form.
As the forms becomes more clear we start to recognise this object as a strong and flexible cocoon. The colours on the cocoon mirror the colours of our shoe making this a magical and surreal occurence. The majestic and detailed cocoon plays on the secure and comfortable fit of the Nike Flyknit.
Our next phenomenon is a multitude of waves made of hexagons going from a displaced, slightly chaotic state to a more smooth overall shape; acoustically this will be in sync with the distinctive sound of a foot touching the ground.
This abstract animation blurs the lines between the shoe itself and the surface it is situated on. It is a very powerful image and it subliminally displays the feeling of the natural footstrike provided by the rounded heel perfectly.
Our hexagons will mimic the moving skin of a snake with a very vivid colour palette and organic continuous movement.