Nike Force Run

What We Did:

Credits

Production, Direction, VFX, CG

Client: Nike HQ

Nike Force Run

Treatment

We start the film on a dynamic Close Up shot of fibre detail on a growing cocoon.

As the threads grow and stretch the abstract shape takes more form.

As the forms becomes more clear we start to recognise this object as a strong and flexible cocoon. The colours on the cocoon mirror the colours of our shoe making this a magical and surreal occurence. The majestic and detailed cocoon plays on the secure and comfortable fit of the Nike Flyknit.

Our next phenomenon is a multitude of waves made of hexagons going from a displaced, slightly chaotic state to a more smooth overall shape; acoustically this will be in sync with the distinctive sound of a foot touching the ground.

This abstract animation blurs the lines between the shoe itself and the surface it is situated on. It is a very powerful image and it subliminally displays the feeling of the natural footstrike provided by the rounded heel perfectly.

Our hexagons will mimic the moving skin of a snake with a very vivid colour palette and organic continuous movement.