To bring the focus of the viewer to the Flyknit Technology, the film opens on a close up of a single thread of fabric. The elegantly curving thread is soon joined by others, flowing over one another and interweaving into a larger and larger strand.
Propelled by an unseen force, multiple strands come together. Spiralling gracefully, the fabric begins to form an intelligent shape from the chaos of seconds ago. The shimmering cloud of thread pulsates gently as it spins, conjuring up images of elemental creation on a cosmic scale.
Soon a textured pattern begins to spread across the threads, covering the entire mass in a repeating sea of undulating pure-white material. We are shown a close up of this new texture. It stretches slowly, demonstrating its ability to flex and change under pressure.
Returning to a wide shot, the column of thread and texture begins to whirl frenetically. There emerges from the typhoon the Nike SU16 shoe, its upper constructed of the flyknit threads, its base featuring the white textured pattern of moments ago. Close ups of the shoe display its ability to mould itself to movement. We finish on a wide shot of a pari of trainers, the pattern of their soles reflected in electric light upon the glowing background.