The boys at SORTEDFood teamed up with JFOODO (that’s the ‘Japan Food Product Overseas Promotion Centre), to create a series of videos centred around incredible Japanese cuisine.
This took the form of a week in japan, immersing themselves in as much Japanese culture as humanly possible. Naturally this included eating a lot of the most exciting food JFOODO could find. Afterwards, the team was challenged to serve a restaurant full of locals! Will they enjoy the food and sake pairings on offer?
As a result, videos created for this project aim to be bright, light-hearted and fun, whilst also being informative. Furthermore, Japanese cuisine is incredibly diverse, with an enormous range of delicious meals and tasty drinks. Therefore, we wanted to be able to showcase the best Japan had to offer, while retaining the jovial atmosphere of the SORTEDFood channel. Food is serious business, but that doesn’t mean it can’t be fun!