Huawei Next


Our film is set in an abstract environment in which we reveal the luxurious forms, the excellent craftsmanship, the quality of the Huawei product. The most advanced Huawei phone in the world.

Huawei - This is a Journey of Discovery

We open on black. Shards of light reveal the form of the Mate 8 rotating in front of us slowly ever so slightly, teasing the viewer with these carefully crafted elements…

Cut to a closer shot where the beautiful light caresses the metal, revealing a landscape.

Now further forms are revealed and we can see the exquisite finish of the new Huawei Mate 8.

Before we can marvel for too long, a quick darkness washes the image. Light reappears rapidly. The phone slowly rotates so we can witness the front face in its full glory. It drifts towards camera gently. The gorgeous display with an ever-evolving and enigmatic 8 graphic moving.

A quick cut to a detail shot displaying the most delicate bevel and metal finish.

Shards of Light

As we travel through the edge the display starts to invade the screen with its ever evolving graphics.

We dive into a beautiful abstraction of the various layers of the screen. Mesmerising, as if it was the most beautiful time travel experience, another universe.

And as we look around thousands of butterflies representing the photons dance around millions of shards of light. We are being transported to a magical world.

The shards of light impact the floor and reveal a complex network of communication. Here is clean beauty, buildings rise up, and we are surrounded by light and shadow…

…everything goes dark. Light once again appears to reveal a silhouette. But suddenly a small double circle in the back starts to shine…

…and we cut to the the end of an eclipse that reveals…

…the gorgeously designed camera. It begins to slowly deconstruct, showcasing an exploded view of the mechanisms inside as the device rotates gently.

A phenomenal structure of lenses as the camera cuts wider. Stacked in perfect harmony, they capture the light whilst the phone keeps rotating showcasing its full glory.

Cut to a gentle rotation of five Huawei phones meeting in such a way that we can appreciate the luxury, details and craftsmanship of the construction.

They move to settle on the final position always drifting ever so slightly into position.