Asics Sunrise

Yoshihide Kiryu

Henri Schoeman

Noelle Roorda

Treatment

Asics Sunrise: We want to put the viewers in the heart of the exercise, giving the audience an authentic insight into the athlete’s experience and journey. We’ll be using a combination of wide cinematic shots, action shots and raw sports footage.

We open on a close-up of the athlete looking at the camera. They are in the last minute of their exercise and are breathing heavy and sweating, pushing themselves for the final minute.

We cut to the athlete warming up, getting ready to beginning their training.  The athlete takes a deep breath and then starts their exercise.

We then follow the athlete doing their sport, with the warm glow of the low sunrise as the backdrop. The footage we capture is raw and authentic.

The film ends on the athlete’s positive change moment (post sport) as they watch the sunrise from their favourite spot.

“This is an invitation to move your mind at sunrise.”

 

View our animated/live action Asics campaign by clicking here

sprinter at sunrise